Chapters

Intro

A warm welcome and overview of the guide—laying out what to expect and how to get the most from each chapter.

A Message from the Author

Personal insights from Zachary, sharing the journey from stylist to consultant and the mission behind WIN Salon Consulting.

Master List of Salon Booking Software

A comprehensive roundup of the top booking platforms for salons, with pros, cons, and tips for choosing the right fit.

Master List of Freelance Opportunities

Explore the best freelance gigs and side hustles in the beauty industry to boost your income and experience.

Master List of Social Media Outlets

An up-to-date directory of key social media platforms, plus strategies for maximizing your salon’s online presence.

Master List of AI Assistants

Your go-to guide for AI tools that streamline daily tasks, improve client experience, and save you hours.

Master List of Creative Development Software

A curated selection of software for graphic design, video editing, and branding—perfect for salons looking to stand out.

Master List of Color Inventory

Stay organized with a detailed list of color products, inventory tracking tips, and reorder strategies.

Master List of Distributors

Find trusted suppliers for all your salon needs, including contacts and advice for building strong vendor relationships.

Master List of Helpful Software

Discover essential apps and tools for productivity, accounting, communication, and more.

Leadership

Key principles and actionable advice for inspiring your team, building trust, and leading your salon to success.

Systems and Operations

Step-by-step guidance on creating efficient systems that boost productivity and reduce chaos.

SEO

Simple, effective techniques to improve your salon’s search engine ranking and attract more clients online.

Branding

How to craft a memorable salon brand—from your logo to your client experience.

Marketing

Proven marketing strategies tailored for salons, including digital, local, and word-of-mouth tactics.

Boosting Revenue Through Upselling

Turn every appointment into a growth opportunity with smart, ethical upselling techniques.

Pricing Structure

How to set prices that reflect your value, cover your costs, and drive profitability.

Margins

Understand and maximize your profit margins with clear, actionable steps.

Expenses

Track, manage, and reduce costs without sacrificing quality or client satisfaction.

Scheduling

Master efficient scheduling to minimize gaps, reduce cancellations, and maximize stylist productivity.

Policies

Set clear, fair policies for cancellations, rebooking, and more to protect your business and keep clients happy.

Hospitality

Deliver an unforgettable client experience with hospitality tips that build loyalty and referrals.

Diversity and Inclusion

Foster a welcoming, inclusive environment for clients and team members of all backgrounds.

Organization

Declutter your space and systems for a smoother, more professional operation.

Calendar

Stay on top of appointments, events, and deadlines with effective calendar management strategies.

Templates

Ready-to-use templates for policies, forms, and communications to save you time and standardize your processes.

Salon Client Retention Conversation

Scripts and strategies for building lasting relationships and keeping clients coming back.

Growth and Scaling

Blueprints for taking your salon to the next level—whether you’re adding staff, services, or new locations.

Employee Organization

Best practices for hiring, onboarding, and managing your salon team.

Standard Handbook Content

Everything you need for a comprehensive employee handbook: policies, expectations, and culture.

Training

Develop effective training programs to keep your team skilled, motivated, and consistent.

Evaluations

How to assess performance fairly and constructively to foster growth and accountability.

Assistant Program

Set up and manage a successful assistant program that supports both stylists and business growth.

Expansion

Guidance for expanding your business—new services, locations, or markets.

Interview Questions

A master list of interview questions for hiring stylists, assistants, and support staff.

Quiz

Test your knowledge with practical quizzes to reinforce key concepts from each chapter.

Book Recommendations

Curated reading list for salon owners and leaders—covering business, creativity, and leadership.

Thank You Letter

A personal note of gratitude for joining the journey and investing in your salon’s future.

BONUS CHAPTERS

Exclusive extra content packed with advanced strategies, resources, and inspiration.